In part 6 of the whitepaper series, we delve into the challenges that could potentially limit or impact the development of the connected car data market, and what these challenges mean.

Topics covered in this whitepaper:

• Potential OEM underinvestment and what it could mean for the connected car data market
• What is the advertising revenue model and advertising-led services in the connected car space?
• How does the mandated collection and sharing of CVD impact OEMs and certain commercial prospects?
• How does digital capabilities around data and customer centricity come into play?